Having a very 'out-doorsie' little newborn boy who loved roaming around the neighbourhood in his pram, I desperately needed a hat. Searching high and low, I found that there was very little in the way of glare/sun protective hats for little babies. Surprisingly most hats for young children were not 'kiddie-friendly' either. Heavy hot canvases, floppy brims in eyes, clashing prints and little to offer in practical sun protection made it understandable why little one's would keep ripping their hats off. Starting from this gap in the children's head wear market – bedhead was created!